Monday, 14 February 2011

ENDORSEMENT ENDERS!


Tiger Woods is not the only superstar to make millions off his talent and then to lose millions from excessive partying. Other stars that have had endorsements pulled include swimmer Michael Phelps and model Kate Moss.

Michael Phelps is still known as one of the greatest swimmers and Olympians of all time after he won 14 Olympic gold medals, the most by any Olympian. But in 2009, the British tabloid News of the World caught Phelps smoking marijuana and all hell broke loose.

What he lost? Besides his clean-cut image, Phelps lost a then very lucrative Kellogg deal, valued at $250 000. Many of Kellogg’s cereal boxes with Phelps’s picture on them disappeared after he was dropped and have since showed up on e-Bay as souvenirs.

Kate Moss is a British supermodel who has appeared on more than 300 magazine covers around the world. In 2004, The Daily Mirror ran a full pictorial spread showing the model snorting cocaine at a West London recording studio.

What she lost? Moss lost major modeling contracts with H&M, Chanel and Burberry, which was estimated at millions of pounds. Apparently the damage to her modeling career didn’t last though as in 2007 she came in second on the Forbes top-earning models list, earning an estimated £6,500,00 (approximately R66 million) in one year.